Dragons’ Den investment ChocBox lands £25 million deal

ChocBox, the revoluntionary connector cover which recently made its debut on BBC Two’s Dragons’ Den, has secured a distribution deal - possibly the biggest in the Den’s history - which could see its creator, Peter Moule, take a cut in sales worth up to £25 million. 

Peter, who has worked on ChocBox over a ten year period, recently secured investment from James Caan, the Den’s newest Dragon. James subsequently introduced him to Gerry Barnett, CEO of GET Plc, a provider of innovative electrical accessories.

GET now has an exclusive contract to distribute ChocBox in the UK to a range of outlets including B&Q, Wickes and Homebase. There are plans to take ChocBox to a further 152 countries within which GET operates.

The newly signed five year contract aims to sell between five and 10 million units a year, with each unit retailing at £1.

Peter Moule says:

“It is very satisfying to have developed a product which is clearly in such demand. GET is the ideal distributor for ChocBox and I look forward to a future when it will be available internationally. Getting the right partners on board can make all the difference. Doing business with James is about so much more than just a simple cash injection. His insight, expertise and broad business network is second to none and this deal is proof that having a dragon on board can really set your business alight.”

James Caan adds:

“This is the kind of deal which signifies that a business is really going somewhere. Peter had a fantastic product and his vision to see it stocked in all the major electrical specialists around the country is now a reality. The deal was signed even before the programme was aired, which goes to show it’s not all about the publicity.

“Even though this was a challenging deal in the Den, I feel very pleased to have backed Peter. He is a great guy to work with – very professional and focused. We now plan to work with him to develop a range of products, ChocBox being the first in this stable. I am very happy to have been able to broker this lucrative deal and look forward to seeing the potential for the product realised on global scale.”