Goldgenie

Goldgenie offers stunning customised electrical goods. Customisation specifications include gold plating, crystallisation and laser engraving. Products include phones, blackberry’s, iPods, laptops and hairdryers, all of which are hand crafted to the finest quality.

Entrepreneurs:
Laban Roomes
Initial offer:
£60,000 for 20%
Investors:
James
Deal:
£60,000 for 40%

Gallery


Goldgenie quickly developed after the appearance on the den. Within days Goldgenie had secured a deal with Harrods where both Laban and James got to work with Mohammed al Fayed. A big part of Goldgenie’s success since the den has been launching endorsed signature gold-plated iPods.  Goldgenie have sold special Bobby Moore iPod’s to raise funds for the Bobby Moore Cancer Research Trust. They have also launched Frank Lampard, Elton John and Tinchy Stryder gold iPods in Harrods as part of a ‘Bling with Benefits’ signature range. In 2010 Laban secured the rights for the UK to produce a Hello Kitty iPod. There has also been interest from Alicia Keys and Usain Bolt to launch their own range of Goldgenie customised iPods.  Goldgenie also became an official sponsor for X Factor in 2009 and 2010.

Goldgenie offers stunning customised electrical goods. Customisations include gold plating, crystallisation and laser engraving. Products include phones, Blackberry’s, iPods, laptops and hairdryers, all of which are hand crafted to the finest quality. Limited edition Hello Kitty and Elton John customised iPods are among the most popular products. They are luxurious items appealing to a variety of age groups.

Laban Roomes, the man behind Goldgenie, developed a unique portable gold-plating machine and quickly established a successful niche market in the automotive industry. Soon,  Goldgenie was gold-plating car emblems for Lexus, Honda, and Toyota dealerships across the UK.

Laban continued on his road to success when he was invited to distribute over 50 gold-plated mobile phones at the ‘Emmy’ Awards in Hollywood to A-list stars including Helen Mirren and Denzel Washington. Then, following a commission to gold-plate artefacts at a Hindu temple in London, Laban appeared on Dragon’s Den.

The Den

Laban entered the den with a cool suave sophisticated manner and demonstrated the benefits of the franchising company Goldgenie.  However,  Laban was unprepared when Deborah asked “How much can someone make if they franchise the company?” Stumbling on this question momentarily, he managed to rescue himself and it was then that James started to recognise Laban’s passion, determination and raw talent.

“When Deborah started to grill me I did get a little nervous and thought I’d lost it. However, when James started to look interested I knew after some hefty persuasion he would be in.”