A fresh dynamic and inspiring book, taking a unique approach to business mentoring.

With more people working from home and unemployment on the increase, many talented professionals are now considering setting up their own business. This book acts as the essential how to guide.

I am pleased to say it’s become really fashionable to become an entrepreneur. I get approached everyday with people who have a new idea and want to start their own business . Sadly 70% of new businesses fail to get traction because their founders simply cannot get the business off the ground .

My book, which is based on the lessons which I have learned over the last 30 years, can save you time and  protect your valuable capital. By giving you the knowledge to ask the right questions, and the help to make decisions that are right for you, you’ll avoid mistakes which young businesses typically make.

I am extremely pleased to be sharing my experience and knowledge in this book with you completely free of charge as my way of giving back to future entrepreneurs… giving you every chance of success in these very challenging times.

Best business book ever. People would stop wasting a lot of money if they only bought this first. James obviously speaks from experience and the advice he passes is invaluable, thanks James!

I’ve shared this book with several aspiring entrepreneurial colleagues and friends! I’ve come across and read many a similarly-titled book but James Caan really ‘breaks it all down’, no fancy words, no jargon, just candid/cut through the fluff advice and guidance on all the questions we entrepreneurs in some way or another ask ourselves but not out loud!